How to instantly improve your LinkedIn profile headline

How to instantly improve your LinkedIn profile headlineHow to instantly improve your LinkedIn profile headlineThere is a proven LinkedIn profile headline formula that isnt about catchy taglines (The pro youve been looking for) or meaningless buzzwords (Innovator, Influencer, Omnipotent) - but ACTUALLY increases the number of searches you appear in and leads to more profile clicks. When I changed my headline to this format, my profile appeared in 130% more searches per month than it did beforeSo lets jump into it. The purpose of a headline for your LinkedIn profile is the same purpose as a headline for an article, it is toConvey value to the readerEntice them to read moreAppear in relevant searchesSo here is the formulaYour Role Your Industry/Area of Expertise Your Unique ValueI did this for my headline and I have gotten so much more inbound since the change. Here is what it looks like on my profileYour roleNotice it just says People Operations at Gem, my official title is Director of People Operations at Gem, but since titles mean different things at different companies, I eliminated the Director of and just focused on my specialty area People Operations. And of course if they want to see my title its right there on my profile. But what I notice is that people will write their full title in their headline, such as Senior Associate Vice President of blah blah. The title takes up so much room on your headline and doesnt convey the most relevant information.Your industry/area of expertiseThen I put my industry or area of expertise - industry experience is so important and people with a specific industry in their headline get more profile clicks and connection requests.Your unique valueAnd then your unique value - I put my YouTube Channel because it is what I have become known for, but before I had the channel I did not have a unique value in my headline. Thats because I didnt want to put something bogus up there and sound like a poser. So dont force it, but a lso dont sell yourself short. Youve probably accomplished incredible things. Such as if you are a virtual assistant your unique value could be Assisted over 250 executives Wow thats impressive, Id want to hire someone as experienced as you So take a moment to think about how incredible you are and see if you can uncover your unique value.Here are some additional ideas for your unique valueFeatured in (any media podcast, website, so on)Creator of (*side project*)*Award* such as Woman of the Year for Asian Pacific Professionals Society* achievement* such as Built 10+ apps in the App StoreHow does this formula change for students?The short answer is It doesnt. The longer answer is, while it is perfectly acceptable to put Student at X University as your headline, if classes are all you are focused on currently, youll want to get additional experience. That could be a leadership role in a student organization, volunteering for a cause, building a side project - anything It doesnt have to be a job in the traditional sense.Such as, if we were to flash back to my freshman year of college, I worked on the campus newspaper, so my LinkedIn headline would be (if I followed this formula) Writer at UCSD Guardian Journalism 1 Biweekly College Newspaper in the US. Now, freshman year I hadnt accomplished much, so I would make my unique value how prestigious award winning the newspaper I worked on was. Id suggest watching this if youd like some inspiration of how to create your own opportunities for experience without getting hired for a full-time job.What do you do if you are between positions?If we are using my headline as an example I would change the beginning part of the headline from People Operations at Gem to only People Operations. If you dont have a current title you can also follow your specialty with professional or leader, such as People Operations Professional.There are more tips in the video How to Give Your LinkedIn Profile a Makeover, or check out my YouTu be Channel for the inside scoop on hiring for a tech company.This deutsche bundespost first appeared on Quora.